When you collaborate with designers to build your website, one part that shouldn’t be missed is the frequently asked questions (FAQ page).
Do you think when customers search for a business online, it means that they already have questions in mind? Yes, most likely.
People search online because they are looking for answers, and a handy FAQ page can and must communicate with site visitors. It must naturally inform, guide, educate, and convince visitors without incorporating hard-selling tactics on the FAQ page.
Purposes of FAQ Page on a Website
- It helps customers save time by compiling possible questions on a specific page.
Like us entrepreneurs, our clients also handle tasks on their plates. It is sufficient to consider that they don’t have all the time to browse through the web just to look for information on what kind of services you can provide, how much they cost, and how your business can solve their problem. Instead, they must determine immediately if your services can solve their problem. No time is wasted on both sides.
2. It increases traffic to your website.
Yes, we’re thankful for Google. ‘Google it’ has become an expression since we know that it can provide answers to almost everything. But, have you wondered what will happen if you help Google by providing an FAQ page on your website? Then, you can be displayed in Google’s answer box, increasing your site’s traffic.
3. It builds trust and shows personality.
When an FAQ page accurately answers questions, it shows that your business knows what it’s doing. It connotes you are an expert and somebody they can rely on. You are letting them have a glimpse of how you can help them. The site must be well-written and promote professionalism.
Creating an FAQ page is not simply a compilation of questions. In fact, FAQ pages aren’t identical. You have to be able to distinguish between a good FAQ page and a bad one. In fact, a lousy FAQ page can drive off customers, while a good one can convince and perhaps close a sale to new customers.
We’ll provide you with the guidelines you need to answer to create a highly effective FAQ page.
How to Create a Highly Effective FAQ Page
Identify the most commonly asked question.
This will be the ultimate question of all time. To know more about your customers, you need to identify the most common questions about your brand, product, or service. You may source the questions by asking them through your social media, email, personal (face-to-face), and customer surveys. For more information, you may also browse your competitors’ feedback and FAQ page. The more specific, the better.
Formulate your answers
You’ve finally gathered your questions. Now, it’s time to answer them as concisely as possible. Because you don’t want to bombard your customers with long answers that will make them impatient to read through your answers. It has to be easily grasped.
Compile questions in categories
Creating a category and compiling the questions would make it easier for them to look for the answers. For example, if you offer a subscription-based product, you could group questions about billing and refunds under one category. Easier for the customer and more time saved.
FAQ page must be updated
Most businesses don’t bother to keep their page updated; they already have more customers that they think it’s not necessary anymore to update. Wrong! The more customers a business has, the more the FAQ page must be updated so that in case those customers have questions, they can always rely on the FAQ page, and they won’t be bothering your customer service anymore. Remember, as a business owner, it’s hard to maintain a business, more so your own page. Delegate. Some experts can help you. You can focus on your role, yet you are still sure your page is updated.
There’s no doubt about the FAQ page function on one’s website. It is essential! But to be a highly effective page, it must convince new customers, provide accurate answers, educate, and favor customers so they will take time to read the information provided. In the end, it could save time and effort on the side of the business and the customer. After all, we’re all after efficiency and effectiveness. Aren’t we?