January 3, 2022

What is A/B Split Testing And How Can It Help Your Business?

As we move along the topic of content marketing, we are going to go deeper into how you can evaluate the performance of your marketing materials. It’s important to always keep your content up to date with the latest trends and demands in your industry.

But how can you determine if your audience finds value in your content materials? Does your content generate sales conversions? You can tell by doing an A/B split testing.

What is an A/B split test?

Basically, doing an A/B split test is comparing two versions of the same process to find out which one will perform better. For example, you want to find out which headline or which call to action will generate the most clicks. You start by deciding which two headlines or call to actions you want to test. Run them simultaneously during a certain timeframe. Once the test has run its course, you compare the results and determine which one performed better.

Having these results based on actual data from your audience will help you make better decisions regarding your content marketing. It will help ensure your materials are focused specifically on your audience’s needs.

How can A/B split testing help your business?

A/B testing is not only about finding out which headline or call to action performed better. The test results can also help you improve your marketing, increase your sales conversions, and drive user engagement.

With data directly from your audience, you don’t need to start with a new marketing campaign or redo your existing one. Use the split testing results and data to make small tweaks and adjustments tailored to your audience’s behaviour. And because the data came directly from your audience, you know these adjustments will lead to more conversions and increased number of leads and sales!

When should you start doing A/B split testing?

Whether your content materials are not generating enough conversions or even if you have a steady flow of conversion rate, you can do an A/B split testing. And the right time to do it is now. If you want to grow your business, or provide a better experience to your audience, then you should definitely consider doing A/B split testing as often as you like.


There’s no harm in doing a split test, regardless of what phase or stage your business is in. What’s important is that you’re doing something to improve and to move forward toward your goals and toward helping and serving more people.

If you haven’t considered doing A/B split testing yet and are looking for more information before jumping into it, schedule a free discovery call with me and we’ll dive deeper into how your business can benefit from A/B split testing.

About the Author

About the Author

Jason Rutel is the founder of Creative Nomads, a dynamic agency centered on enriching donor engagement for nonprofits and global missions organizations. With an impressive track record in web design, videography, and branding, Jason brings innovative communication strategies that drive mission-focused initiatives.

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