A brand that stands in the lineup without trying.
If a stranger can not pick you out of a lineup of five competitors in three seconds, your brand is not done. We build identity systems that read as yours immediately and hold up under pressure.
Self-scoring tool, free. Or a one-page expert audit in five business days.
- Positioning, identity, and voice, $12,000 to $25,000 standalone.
- Brand plus a templated build runs $25,000 to $35,000.
- The work that makes every later design decision faster.
- Nonprofits & missions
- Personal brands
- Local services
Work we've done along the way.
Guided teams, in their own words.
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Kati SI've had an incredible experience working with Creative Nomads. As a small non-profit navigating the complex and ever-changing marketing world, the knowledge and experience of Jason and the team helped elevate my brand and messaging in a way that resonates with my target audience across all our platforms. I appreciated the tailored approach and the wide variety of consulting options - I specifically needed help with graphic design, up-to-date messaging, SEO strategies, and relevant tools to help meet my needs. The team was sure to keep the heartbeat of my brand the same while giving helpful tools and suggestions to extend my reach and increase web traffic, saving me both time and resources while maximizing efficiency. Overall, I'm so grateful for the help, encouragement, and expertise, and would highly recommend working with Creative Nomads!
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johnj 53In just one hour of sitting with Jason I had a whole list of next steps to take to improve our website and SEO 🙌🏻. Jason is very knowledgeable and does a wonderful job at listening to discover what not just the problem, but also the context the problem is in. I’d highly recommend his services to others. 👍🏻👍🏻
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Kimberly McHughJason was extremely knowledgeable and helped me to understand the direction I need to take in developing the website for my project. He gave specific examples about how I can build out the site.
The Creative Nomads approach.
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Wedge first.
Three competitors deep in research before we sketch a logo. The wedge has to be real before the design can carry it.
- 02
Distinctive, not decorative.
Brand assets earn their place by being recognizable. Not by being on-trend.
- 03
Built for everyday use.
A brand that only works in the deck does not work. We design for the everyday social post, not just the launch event.
- 04
Documented for handoff.
Your team has to be able to ship on-brand without us. Guidelines, templates, working examples.
Published tiers. No coyness.
Brand strategy is rarely standalone. Most engagements bundle it with a web build where the brand will live first.
- Brand strategy standalone$12,000 – $25,000
Positioning, identity, voice. Delivered as a system, not a deliverable list.
- Brand + templated build Recommended$25,000 – $35,000
Brand strategy plus the site that launches it.
- Full custom + brand + strategy$45,000+
The deepest engagement. Everything aligned end to end.
Pricing is what it costs, not what we hope you’ll spend. Phased delivery is available for nonprofit budgets, we phase scope, not price.
Real outputs. Not a capability list.
- Positioning + brand strategy
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The audience, the wedge, the promise. Documented and defensible.
- Logo + identity system
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Primary mark, alternate lockups, the rules for how it appears.
- Color, type, motion
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Tokens your team can actually use across every tool. Not a 60-page PDF nobody opens.
- Voice and tone
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The language of the brand. Examples, sentence patterns, what to write and what to refuse.
- Brand guidelines
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Compact reference document. Built to be referenced, not archived.
Asked before they hire us.
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How much does brand strategy cost?
Standalone brand strategy runs $12,000 to $25,000: positioning, identity system, and voice. Bundled with a templated build it runs $25,000 to $35,000, which is usually the better value because the brand launches somewhere real.
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Can you just design a logo?
We can, but we will push back first. A logo without positioning underneath is decoration. The engagements that hold up start with the wedge: the one true thing competitors cannot say honestly. The mark comes after.
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How long does a brand engagement take?
Six to ten weeks for a full identity system, depending on stakeholder count and how much research the category needs. We are three competitors deep before we sketch anything.
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Rebrand or refresh, how do I know which I need?
If the positioning is right and the visuals are dated, that is a refresh. If a stranger cannot pick you out of a lineup of five competitors, or the audience you serve has changed, that is a rebrand. The free Digital Legitimacy Score is a fast way to see which side you are on.
Start with your score.
The Digital Legitimacy Score takes about three minutes. You'll see exactly where brand strategy would lift your numbers and where it would be wasted on you. No pitch attached.