Providing spiritual, emotional and practical support for those in Christian mission
Avail is a nonprofit organization that aims to honor Jesus Christ by offering various types of support to mission workers in collaboration with churches.
The Brief
This study delves into the transformative journey of Avail, a non-profit Christian organization dedicated to honoring Jesus Christ by providing diverse support to mission workers in collaboration with churches. The organization operates under the careful guidance of a board of trustees, committed to upholding UK Charity Commission regulations.
This project involves a comprehensive refresh of their logo, branding, and website, ensuring a harmonious alignment with Avail’s mission and core values.
Industry
Non-Profit Organization
Location
United Kingdom
Services Rendered
Logo & Branding
Graphic Design
Web Design
Web Development
Visit Live
The challenge was to create a new and purposeful identity that truly reflects Avail's core values and communicate their dedication to supporting mission workers
The existing logo, branding, and website fell short of capturing the essence of their meaningful work, hindering their ability to engage effectively with their audience. They wanted a new identity that deeply resonated with their audience and clearly showed their commitment to supporting mission workers.
We worked together to create a redesigned logo that represented their faith-driven values and overhauled their branding to exude a sense of warmth, compassion, and hope that mirrored their mission’s heart.
We also recognized the importance of their online presence in conveying their message effectively through a redesigned website. It became the centerpiece of our approach, aiming to deliver a seamless and meaningful experience to visitors.
The Approach
We did an overhaul to Avail’s brand from its logo and colors to their website. Our approach was grounded in understanding Avail’s mission and core values, which guided every aspect of our work. The brand identity was thoughtfully crafted to symbolize the organization’s faith-driven values.
In redesigning the website, we prioritized the user’s needs and ease of access in mind. The website serves as a dynamic platform, providing essential information about Avail’s initiatives. The redesigned visual identity and online presence now resonate cohesively with Avail’s mission, core values, and the vital role they play in serving others and glorifying Jesus Christ.
