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Think Differently Academy · Brand strategy · Web design

Think Differently Academy

New identity and online home for 30 years of breaking limiting patterns.

Homepage of the Think Differently Academy website
  • Client
    Think Differently Academy
  • Industry
    Personal development and education
  • Location
    Texas
  • Service lines
What shipped
  • Logo design
  • Color palette and typography
  • Website design
  • Website development
  • Site content structure
  • Landing pages and funnels
The shift

What changed.

  1. Brand consistency
    Before

    A site out of step with the brand identity

    After

    One identity across the logo, color, type, and site

  2. Understanding the offer
    Before

    Hard to see the services and who they help

    After

    A site that shows what the academy does and how it helps

Walk the site

Where the decisions live.

Each waypoint marks one choice we made for this audience and why it earned its place.

The Think Differently Academy homepage with the decisions we made marked as waypoints
Site tour
Chapter · Problem

Thirty years of work behind an outdated front door.

Think Differently Academy draws on more than 30 years of experience to help people break out of limiting patterns. Rooted in psychological wisdom and biblical teaching, it helps people embrace who they are and grow.

Their previous website had grown outdated. It lacked modern features, was inconsistent with their brand identity, and struggled to convey what the academy stood for and the range of services it offers.

The result was a hurdle for the people it exists to serve. Visitors could not easily discover what the academy offers or whether it could help them.

Chapter · Approach

Research, a new identity, then a clearer site.

We began with careful research and close collaboration, to get a clear picture of what the academy stands for and where it wants to go.

From that understanding we built a fresh, memorable visual identity: a logo, a color palette that works together, and typography that matches their style.

At the same time we focused on making the website easy to use. People can move through it without trouble and find what they came for.

We added content that shows what the academy does and how it can help, mixing imagery and words so the site feels like a welcoming place to learn and grow.

Beyond the first build, we have continued to support the academy with landing pages, funnels, and course platform work.

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Chapter · Outcome

An identity that shows what thinking differently means.

The academy now has an identity and a site that say the same thing, in one voice.

Visitors can see what Think Differently offers and how it might help them.

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