Are you sick and tired of crossing paths with online forms?
Over the years, they somehow earned a bad reputation– whether from making online payments, subscribing to services, or answering surveys.
Should we say it’s because people don’t want to sign them anymore? Or do they not care?
Despite that, nothing changes. Any business’ website will always need website forms. They’re the easiest way to capture data consistently in an automated manner– without needing constant supervision.
Before we dive into the basic forms you need for your business, let’s first discuss what online forms are.
What are website forms? How to make them?
Website forms allow you to input information into fields and submit it to the website owner.
You can use forms for various purposes, such as collecting contact information, newsletter sign-ups, or purchasing.
The most common scenario is signing up on social media like Facebook, Instagram, or Twitter. When creating an account, you must input personal information, e.g., name, age, and birthday. They are then stored in their database so that you can use their service.
Now that you know what these forms are, how are they made?
Step #1 – Select an HTML editor
Step #2 – Make your HTML file
Step #3 – Add primary text fields
Step #4 – Put additional fields
Step #5 – Add placeholders
Step #6 – Customize HTML form using CSS
There are a lot of HTML editors out there. So the creation process will depend on the editor you use. But don’t worry! The process is generally the same for all editors.
Are website forms essential?
Absolutely! Your website can be a powerful lead-generation tool with forms. Visitors cannot leave information, reviews, or feedback or book an appointment if you don’t have a form on your website.
In other words, your website will only be a billboard of information without forms. Without them, how will you gain customers and convert leads?
Another reason forms are valuable is that they can help you build relationships with your visitors. You can learn more about your visitors and their interests by asking questions and collecting information to create targeted marketing campaigns or to improve your website content.
Website forms can also help you increase your website’s conversion rate. By making it easy for visitors to submit their information, you can encourage them to take action on your website. As a result, it can lead to more sales or leads, which can help you grow your business.
5 Forms To Include On Your Website
Forms come in many types and purposes. The best one to use will depend on the kind of information you are collecting.
For example, a simple form with name, email, and phone fields will suffice if you collect contact information. However, if you are conducting a survey, you will need a more complex structure with multiple question types.
There are five necessary forms for your website. They are as follows:
1. Contact form
Contact forms allow visitors to contact the website’s owner or administrator. The form typically includes fields for the visitor’s name, email address, and message.
After visitors fill in the fields and submit the form, it triggers an email to your inbox. With this, you can receive messages from your visitors without getting tons of spam by publicly revealing your business email address.
2. Email newsletter sign-up
You’ve seen “Sign-up for a Newsletter” countless times! Newsletters are a type of email regularly sent to a list of subscribers.
But first, how do you get these subscribers? Well, the answer is the form itself. With newsletter sign-up forms, you ask for a visitor’s name and email so you can send them regular emails. If they opt to sign up, they’re interested in consuming your content.
It’s another marketing tactic to keep your customers and potential customers up-to-date on what is going on with your company. The art of keeping in touch establishes a connection with your customers. Thus, allowing you to be on top of their minds whenever they consider a purchase.
3. Customer feedback/ reviews
Customer feedback/review forms collect customer feedback about a product or service. For example, this form can obtain comments about customer satisfaction, product quality, or service experience.
When crafting this form, you can include questions like:
- How satisfied were you with our product/service?
- How pleased were you with our process?
- How likely are you to recommend us to a friend or colleague?
- How did you learn about us?
4. Customer support
A customer support form is a form your visitor can fill out to request support from a company. You may ask for the customer’s name, contact information, and a problem description. The form may also ask the customer to select a preferred contact method, such as email, phone, or chat.
It allows you to learn about their experiences with your products or services and improve customer satisfaction and loyalty.
5. Call schedule/call back
A call schedule/call back form is a form that lists the times that your visitor is available to receive phone calls or to schedule appointments.
When calling your customers, you have to be considerate of their time because you’re prone to bad timing if you randomly call your customer. They may not be available at your chosen time, so it delays your service and halts the progress of their concern.
Final Point
The best way to generate leads is to allow your prospects to offer their consent and information. And website forms will help you achieve that!
It will enable you to track your leads, update your clients and potential customers, and better know your customers’ buying persona. Plus, they improve user experience.
So, why not take immediate action and start crafting your website forms if you’re trying to grow your business? Or better yet, schedule a free discovery call with us so we can prepare it especially for you!
