Creative Nomads

September 26, 2022

How to Create Digital Products That Generate and Provide Value

Are you obsessed with how-to-do videos, printable calendars, and taking beautiful photos? Then you’re a fan of digital products.

Imagine if you discovered that you also could create your own digital products to sell. Instead of simply being a consumer, you could generate additional income from it! Let’s talk about it.

Here are a few examples of digital products:

● Online Courses
● Stock Photography
● Online Music Lessons
● Video and Audio Products
● Ebooks
● Software Solutions
● Graphic Design Templates
● Infographics
● Video Editing
● Cooking Recipes and Craft Patterns

Whether your goal is to earn money or simply to express your creativity (perhaps both?), this blog can guide you to get started.

I can sense what you’re thinking. I don’t have the expertise to create my own digital product. I don’t know where to start. I need it to be perfect before I release it. Whatever your hesitation, you need the PUSH to take that jump.

Digital Products Explained

Any non-physical products that are available online and can be purchased are called digital products. As described above, it can be in the form of video, audio, ebook, courses, or newsletter, either instructional or purely for entertainment. Since there’s a boost in the e-commerce market, there’s no doubt that no one can stop the demand for digital products.

Why Create Digital Products That Sell

If you’re ready to take things to the next level, it’s time to start thinking through what your own digital product will look like. Who knows, the next digital superstar might be you!

Here’s a few key benefits of digital products:

1. It is scalable

One of the most significant advantages of digital products, they can reach colossal scope and cross borders without physical limitations and logistics. A digital product doesn’t have quantity issues!

2. Source of Passive Income

Have you heard of earning while you are asleep? This is it! Once you create a digital product (example: e-course), even if you’re sleeping in your Texas house, somebody from France can purchase your course without bothering you. Now it’s not always “easy money” since creating a sellable digital product must be well thought out and produced. However, if you create something of value, the money will follow!

3. Low Startup Cost

Selling digital products is a business, and any industry has a startup cost. Good news! In creating a digital product, you don’t need to spend a lot to make a valuable product. For example, if you want to sell hand-me-down clothes online, you need to learn how to style them, have a good quality phone camera, and have good natural lighting. Voila! You can start selling online!

To start creating digital products that sell, follow these pointers:

● Conceptualize preferred topics

When thinking about topics that you should dive into, don’t think only of yourself but consider your audience more. Research their problems and in what way your digital product can help.

● Determine what type of product to produce

Answer these questions: In what format do you want to create your digital product? Will it be a video, infographic, audio form, ebook, etc.? First, of course, determine the skills/expertise that you have. What are your expertise? Is the content valuable and enticing? Do you need a team to do it for you? (We’re here if you prefer to have a team!)

● Plan ahead

Ask yourself: What is the desired outcome you want to achieve? What are all the steps from start to finish? Who is your target audience? Have an overview and think with the end in mind.

● Pre-launch and Presell

Before hitting full blast in creating your digital product, make a few test pieces of content or products first and do a test run. Sell it to those you know and a few strangers, so you can see their feedback and tweak it immediately.

● Start creating

The moment you’ve been waiting! Each step differs depending on which format you want to create for your product, but the ultimate goal here is to have a final product that you are proud of putting into the world wide web.

● Time to launch

Now that the product is ready, it’s time to tell people about it! You need to create a sales page, an email sequence, and a boost on social media for marketing purposes. It’s a waste if you don’t tell people about your digital product. Nurturing and building relationships with your audience is also part of the picture. Your audience should want more, follow you, and look forward to future products.

Final Point

Creating a digital product that is successful doesn’t happen in a snap. The key focus here is that it should add meaningful value. Otherwise, what’s the purpose of pouring your heart into something that solves nothing and targets no one?

Knowing your audience’s pain points, profiling them, and correctly communicating how to solve their problems will help you connect your purpose. Besides, there’s a potential that you’ll become the next big hit. So, once you start creating your digital product, don’t think of being mediocre, do the best you can to achieve great results. Your time is precious, don’t let it go to waste, and watch the impact that follows!

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About the Author

Jason Rutel is the founder of Creative Nomads, a dynamic agency centered on enriching donor engagement for nonprofits and global missions organizations. With an impressive track record in web design, videography, and branding, Jason brings innovative communication strategies that drive mission-focused initiatives.

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