May 7, 2023

From Likes to Donations: How to Crush Your Digital Fundraising Goals

Let’s face it, fundraising can be as thrilling as a math textbook or a root canal. But it doesn’t have to be that way! With some creative digital fundraising techniques, you can turn your fundraising efforts into a high-energy, supercharged campaign, a game-changing force for good. Whether you’re looking to increase donations, expand your donor base, or just liven things up a bit, these techniques can help you get there.

1. Peer-to-Peer Fundraising

You know that old saying “the more, the merrier?” Well, it definitely applies to fundraising. And with peer-to-peer fundraising, you can get a whole lot more people on board!

Here’s how it works: you ask your supporters to create their own fundraising pages and reach out to their personal networks for donations. By tapping into their own communities, your supporters can help you reach new donors who might not have heard of your organization otherwise. Plus, it’s a great way to get your supporters more involved and invested in your cause.

But here’s the best part: peer-to-peer fundraising doesn’t have to be complicated. With tools like Fundly or GoFundMe, you can set up a peer-to-peer fundraising campaign in just a few clicks. And once your supporters start sharing their fundraising pages on social media, the donations will start rolling in. It’s a win-win for everyone involved: you get more donations, your supporters feel more connected to your cause, and your reach expands exponentially.

2. Digital Fundraising Via Social Media

Let’s face it, social media has taken over the world. But don’t worry, it’s not all bad! In fact, social media can be a powerful tool to help you raise more money for your nonprofit cause. Here are a few social media fundraising techniques you can try:

● Facebook Fundraisers: Did you know that Facebook allows you to set up fundraising campaigns right on their platform? It’s true! You can create a fundraiser for your nonprofit cause, share it with your followers, and watch the donations roll in. Plus, since Facebook has over 2 billion users, the potential reach is massive.

● Instagram Stories: Instagram isn’t just for sharing food photos and selfies. You can also use it to raise money for your nonprofit cause! Try creating an Instagram Story that highlights your cause, and include a “swipe up” link to your donation page. You can even add stickers and GIFs to make it more engaging.

The key to successful social media fundraising is to be creative, engaging, and authentic. Don’t be afraid to try new things and experiment with different platforms. With the right approach, social media can be a game-changer for your nonprofit fundraising efforts.

3. Donation Matching

Who doesn’t love the feeling of getting more bang for their buck? That’s where donation matching comes in! This digital fundraising technique involves finding a donor or corporate sponsor who is willing to match the donations made during a specific period. Here are a few tips to make the most of donation matching:

● Find the right donor: Look for a donor or corporate sponsor who is aligned with your cause and is willing to make a significant contribution. You can even reach out to past donors or sponsors and ask if they’re interested in supporting a donation matching campaign.

● Set a clear goal: Make sure you have a clear goal in mind for your donation matching campaign. For example, if you want to raise $50,000, find a donor who is willing to match donations up to that amount.

Spread the word: Once you have a donor and a goal in mind, it’s time to start spreading the word! Use social media, email marketing, and other digital channels to get the word out and encourage people to donate.

● Thank your donors: Don’t forget to thank your donors and sponsors for their support. Send personalized thank-you notes or shout-outs on social media to show your appreciation.

Donation matching can be a powerful way to incentivize your supporters and raise more money for your nonprofit cause. With a little creativity and effort, you can make the most of this fundraising technique and make a big impact.

4. Virtual Events

If you’re looking to get your supporters engaged and raise some serious funds, virtual events are the way to go! Plus, thanks to the pandemic, we’ve all become experts in virtual meetings and events, so why not put those skills to good use?

One idea for a virtual event is a virtual concert. Whether you’re a big shot in the music industry or you know a local band that’s willing to help out, you can invite musicians to perform live on social media or a dedicated website and ask for donations from viewers. This is a great way to showcase local talent and create a fun, engaging event that people will want to participate in.

If you’re more of a black-tie affair kind of person, virtual galas are the perfect fit. With a live auction and silent auction, you can raise some serious cash while giving your supporters a night to remember. This can include anything from virtual wine tastings to live performances from comedians or other entertainers. You can also feature guest speakers who can speak to the impact of your nonprofit’s work and inspire donations from your supporters. And the best part? No need to rent a tux or hire a caterer!

Finally, a virtual walk/run is a fun and interactive way to engage your supporters from anywhere in the world. Participants can sign up online and receive a t-shirt or other swag, and then walk or run on their own time and donate to your cause, making it a win-win situation for everyone. You can track their progress on a virtual map, share photos and videos on social media, and offer prizes for top fundraisers or most miles logged.

Whatever virtual event you choose to host, be sure to promote it on social media, through email newsletters, and on your website. And don’t forget to thank your supporters for their contributions, whether it’s through a personalized email or a shout-out on social media. With these innovative digital fundraising techniques, your nonprofit can continue to make a difference in the world and engage supporters in a meaningful way.

5. Email Marketing

Email marketing is a fancy term for reaching out to your supporters through their inbox. It’s a great way to keep in touch and inspire them to donate. Here are some tips to make your emails stand out:

● Personalize It: Don’t be a robot! Address your supporters by name and write like you’re chatting with a friend. Your email should feel personal and relevant to them.

● Tell a Story: No one wants to read a dry email. Share a touching story about someone whose life was changed by your organization’s work. This is a powerful way to show your supporters the real impact of their donation.

● Make it Easy: Let’s be real, we all have the attention span of a goldfish. So, make it super easy for your supporters to donate by adding a big, bold “Donate Now” button to your email. No more digging around for how to donate, it’s right there in front of them!

Ready, Set, Fundraise: Time to Make a Difference with Style

Fundraising can be challenging, but by exploring innovative digital fundraising techniques, you can reach a wider audience and raise more money for your cause. At the end of the day, the most important thing is to keep your supporters engaged and excited about your cause. By thinking outside the box and trying new things, you can create a community of loyal supporters who are passionate about your mission and committed to helping you make a difference.

Remember, fundraising is about building relationships and connecting with people who share your passion for making the world a better place. By using digital tools and techniques, you can amplify your message and inspire more people to join your cause.

Whether you’re organizing a virtual event or using social media to engage your supporters, there are plenty of innovative ways to raise money and make an impact. So don’t be afraid to get creative and try something new with your digital fundraising! And remember, even the smallest donation can make a big difference. Happy fundraising!

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About the Author

Jason Rutel is the founder of Creative Nomads, a dynamic agency centered on enriching donor engagement for nonprofits and global missions organizations. With an impressive track record in web design, videography, and branding, Jason brings innovative communication strategies that drive mission-focused initiatives.

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