Getting people to take the action on your landing pages is probably the number one factor when it comes to improving conversion rate. Landing pages are a very powerful form of online marketing. They are a way for you to increase the sales coming from your website by gathering people’s contact information and then presenting it in a way that makes them want more.
Here are seven strategies you can implement to help you improve your landing page conversion rate.
1. Use analytics to measure results.
Analytics is a software that tracks the users’ behavior on your content. And this will help you reflect, look back, and make adjustments on your landing page. Data from analytics allows you to make informed decisions rather than just making guesses and assumptions.
You can also use a heat map to show you where your engaging content is. You can see how your website visitors are scrolling down the page. And you can see how they’re engaging with your content. This will tell you if what you have on your page needs to be adjusted or not.
2. Add social proof, online reviews, and testimonials.
The testimonials are going to give the people on your page the confidence to engage with you. If there’s not any reviews or social proof, they’re going to be a little hesitant about doing business with you. Add reviews that can be pulled in from Google because these reviews have a validated source and a proven authenticity.
3. Add live chat to get answers to your audience quickly
One of the things that will help increase the conversion rate of your landing page is instant engagement. And although you can use robots or bots to instantly answer questions and queries from your audience, you can do even better by offering live chat.
Remember, there’s nothing more frustrating than not being able to get the answer to your question. And these could happen with bots and robots. So if a person has a quick question that’s going to help them close the sale, being able to speak with a live person to help them find the information they are looking for will get them closer to converting.
4. Improve your load speed.
In today’s day and age, people have short attention span, and you need to be able to capture their attention immediately. Having a slow loading landing page is going to hurt you dramatically. If you want to improve your load speed, you can use a plugin that optimizes for speed or improve your hosting.
5. Make sure your landing page is responsive.
More and more people are now engaging with their phones. This is why you need to ensure that your content looks good on mobile. If you don’t have a mobile responsive landing page, you’re going to hurt your user experience. Your audience will leave and move on to a different website after a couple of scrolls down your landing page.
Test out how your landing page looks on a mobile screen. Adjust your content and the overall layout. Make sure your buttons and menus are all in the right places.
6. Implement A/B testing.
A/B testing is going to allow you to test one layout or content versus another. You can create two landing pages that run parallel, and you can send 50% of the traffic to each of the pages. Results will help you determine what type of content and layout your audience prefer to engage with. And these will help you make informed decisions and adjustments on how to improve your conversion rate.
7. Remove the friction.
You want to remove all the things that are causing your users to have frustrations. If there’s a huge menu in the way, make it smaller. Make sure they get to your content easily without having to go through a lot of clicks. Minimize advertisements on your landing page. Make sure the advertisements you choose to add are ones that catch attention and don’t completely interrupt the overall user experience.
Ultimately, your goal is to capture your visitors, keep them engaged, and get them moving forward with your content. If you can check all these things off your list, you should see a distinct increase in your landing page conversion rate.