It’s essential to consider the benefits of using a private analytics platform. One of them is that you can track behavior without revealing personal information. Another key benefit of private analytics is using the same platform for your mobile app.
One thing that you need to make sure that you’re website has is a policy on your users’ privacy and protection. It’s important to let your users know who has access to the personal information they leave on your website. You must also describe how and where you are using this information.
Anonymous analytics is not going to capture anything from your website users. The data that you will get include:
- The number of persons on your website.
- What they’re looking at and the actions they take.
- The time spent by each person and what is enjoyable.
- Anonymous analytics will not include any personal information. All it tells you as a business is the details you want to know. These include what content is interesting, what pages are getting the most traffic, and what generates better search results.
By going to anonymous analytics, you free yourself from having to have the cookie consent born from that pop-ups. It also allows you to capture a hundred percent of your traffic without the need for people to consent to it.
If you need more information about anonymous analytics, don’t hesitate to contact us, and we’ll have that conversation!