Every year, there’s a new car model, new trends in fashion, and new-found travel destinations that most tourists visit. It shows that change is ordinary and necessary to any industry.
Don’t you hate it when your laptop just had a system update a few weeks ago and suddenly received another notification saying, “your system needs an update”? How many updates should we be having within a month/year?
Now, it’s sufficient to say that an update is necessary to keep things running smoothly, enticingly attractive, and improve the system. It’s the same case for any website owner. It is not advisable to have the same website from when you started your business in the 1990s until now. How horrendous looking would it be! It’s like having a malfunctioned A/C during this summer season. You know that something needs to change, but instead, you keep using it and add an electric fan beside it so that it will be more relaxed, so you don’t need to splurge moolah on upgrading/ fixing it.
On average, most businesses have their website revamp every 2-3 years, depending on whether its look is apt for the season and its functionality. In this blog, let’s take a peek at the six signs your website might need a website upgrade.
Content Is Out-Of-Date
The website content doesn’t have updated products and does not correspond to the product/ service at hand. In addition, the blog posts are also outdated. Out-of-date content can affect the business itself because the client doesn’t have any reference to what your company is currently offering. Worse, they might consider venturing to your competitor’s website instead.
Loss of Clients and Decrease in Income
“Why don’t we have new clients this month?” “When did client X start working with our competitor?” “Sad. We need to cut out costs this month.” Even if you’re trying the most effective lead generation but aren’t receiving as many inquiries as before, it’s time to think. Maybe your outdated website is affecting your client conversions. Remember, your website is part of your digital presence and should convert.
A Decline in Website Visitors
As a business owner, you need access to your website’s analytics. If you don’t prefer to indulge in it, better have someone in your team who can better understand marketing numbers. For example, are there new visitors, or is there a monthly decline in visitors? The problem lies when you have fewer visitors because there will be fewer opportunities for your business and fewer potential customers.
Low Performance of Website
Are you aware that your website loads quickly or not? Studies have shown that approximately 7% of customers expect a website to load within 2 seconds, and 40% of visitors abandon a website if it takes more than 3 seconds to load. I guess people are getting more and more impatient nowadays! Web page speed plays a huge impact, especially for first-time website visitors. Thus, if you have a slow-loading website, it is a turn-off for possible clients. Take note: websites should load within 2 seconds or less.
Rise in Negative Feedback About Your Website
Negative feedback such as “we cannot access the link,” “we can’t navigate the site thru our mobile,” “we can’t click on the purchase button,” and “we can’t zoom in/out” are nightmares, especially if you belong to the e-commerce industry. Paying attention to what your customers or site visitors say matters and can be part of building relationships with them. Improving your website is easier since the feedback is right in front of you. Let’s face it, as business owners, we do not guard our website at all times, so hearing it from others can be helpful. Let’s stay positive when getting negative feedback!
Incompatible With Mobile Device Features
Is your website mobile friendly? Based on January 2022 statistics, mobile devices outranked the use of computers in terms of internet usage. So, what’s the meaning of this? If your website doesn’t look good on mobile phones, visitors will stop scrolling and eventually exit your website. Therefore, the website design must be responsive to any device (computer, tablet, mobile phone) currently available in the market. If not, then you know the answer to that. It’s time for a WEBSITE UPGRADE.
A website must be responsive, functional, updated, and can represent your business, acting as if it’s your retail store. In addition, it must be modern and professional, looking apt to your business branding. You know the problem, what your website needs, and whom to look for to create magic and make your website stand out.
No need to stress yourself! You can remedy an outdated website, and potential clients can soon be flocking again. Trust me, upgrading your website will all be worth it.
It’s time to call in your web designer! (We might know someone…)