Bridge The Gap
Brand + Website Strategy for Leadership Keynote Speakers
The Brief
Bridge the Gap equips professionals with practical tools for communication, collaboration, and leadership. Their work spans keynotes, team workshops, executive coaching, and strategic facilitation — all designed to move teams from friction to flow.
We partnered with founders Jennifer Edwards and Katie McCleary to bring clarity to their brand architecture, create sales-ready speaker materials, and launch a modern website that simplifies booking and drives new business.
Industry
- Leadership development
- Communication training
- Keynote speaking
- Executive coaching
- Strategic facilitation
Location
California
Services Rendered
- Brand strategy & identity
- Logo design (parent + individual identities)
- Speaker sheets
- Website design & development
Visit Live
The challenge
Bridge the Gap needed a unified brand that balanced their joint identity with their individual voices. At the same time, the site had to clearly present four distinct offerings — Keynotes, Workshops, Coaching, and Strategic Facilitation — in a way that helped busy decision-makers act fast.
The experience had to build trust, signal credibility, and make next steps obvious. That meant strong messaging, smart UX, and visible calls to action like Book a Discovery Call and Inquire Now.
The Approach
We started by aligning on audiences, voice, and desired outcomes. From there, we built a simple brand structure:
- Bridge the Gap as the parent brand
- Coordinated identities for Jennifer and Kati
- A shared design system with room for individual expression
We created a clean site layout that puts engagement paths front and center, produced speaker sheets tailored to each founder, and carried their action-first language into every corner — including booking links for each service and founder.
Under the hood, we developed for accessibility, speed, and semantic clarity — so moving from interest to inquiry feels natural.
Impact
Since launch, the website has helped Bridge the Gap attract high-quality leads, streamline speaking inquiries, and deliver a confident first impression to enterprise clients.
“Creative Nomads is one of the best branding and design firms I’ve worked with in the past 20 years. They provide expertise, creativity, depth, and truly partner with you to have a great experience and outcome… They are friendly, timely, and attentive to budget and quality.”
— Katie McCleary
“The attention to creativity, detail, and understanding our needs and our voice was outstanding — our website is already driving us new business. The team is easy to work with and has so many solid best practices!”
— Jennifer Edwards
