Creative Nomads

January 24, 2022

On-Page SEO: What is Google Looking for When It Gets to Your Website?

Google wants to show valuable content to people that’s relevant to what they’re searching for. That’s why Google looks for certain factors in every website to understand the content better. These factors are called on-page SEO elements. And you need to strategically place them all over your website if you want Google to consider your website as a valuable and relevant source of information.

But before we dive deeper, you first need to learn about keywords and understand what role it plays in on-page SEO.

What are keywords?

Keywords are words or phrases that define your content. If you want people to find your content, you want to make sure that your keywords are relevant to what they are searching for.

What keyword do you want to rank for? If you’re writing something about SEO, you want to make sure you have the words SEO or search engine optimization throughout your content. You also want to insert it in a natural way so that your content flows smoothly and naturally.

Remember that Google often changes their algorithm to improve how they scan your content. So, make sure that your content is always answering the question that people are searching for. Make sure you have the right keywords.

On-Page SEO elements to look at

Now that you understand what keywords are and have defined the keywords that you want to rank for, let’s look at how you’re going to use these keywords on your on-page SEO.

Here’s a list of the elements that you need to optimize with the keywords you have chosen.

1. Heading Tag
This is a good place to insert the keyword that you want to rank for because this is among the first things that Google scans to have a better understanding of your content. The heading tag is what Google looks at to determine the title of your content or article.

2. Meta Description
This is like a snippet of your content, explaining what information people can get from the content. Make sure you have a snippet that is a good description and that is keyword optimized.

3. Speed and Mobile-Responsiveness
In today’s day and age, people want websites to load quickly. If your website doesn’t load quickly, you are going to be penalized. Make sure your content and your website are being hosted by an excellent host that optimizes the speed and mobile-responsiveness of your website.

If you have any questions about your website’s host or your on-page SEO, let us know and we can help you out. We can get you on a solid hosting and make sure that there’s speed and search engine optimizations done inside your code.

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About the Author

Jason Rutel is the founder of Creative Nomads, a dynamic agency centered on enriching donor engagement for nonprofits and global missions organizations. With an impressive track record in web design, videography, and branding, Jason brings innovative communication strategies that drive mission-focused initiatives.

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At Creative Nomads, we specialize in serving international non-profits like yours. We understand the unique challenges you face, such as limited resources, inconsistent branding, and navigating cultural complexities. Our team is dedicated to helping you maximize your potential through powerful design and digital strategies that build trust and keep your donors engaged long-term.