Creative Nomads

January 31, 2022

How to Create a Successful Email Sequence

Email is a powerful way to build a relationship with your audience. As long as you are engaging with them in an authentic and real way, you can establish trust and rapport.

Use your email sequence to build relationships and establish rapport between your audience and you. Tell the story of a transformation that you have gone through and then open the door to explaining the transformation that they get to go through.

The key thing to understand in your email sequence is the value that are you adding to your audience. They will open and engage with your content on a regular basis if they find value in what you’re sending them.

Helpful tips when planning your email sequence

There are some important things that you need to keep in mind when planning your email sequence.

1. Determine the correct frequency of sending emails
Overtime, you will learn the frequency that your audience want to hear from you. It could be once a month, once a week, three times a week, or every day. You have to find the rhythm, find the routine that you can sustain, and that they want to engage with you. That’s that balance that you figure out in an organic way.

2. Write a great welcome email
Welcome emails are crucial to introduce your audience to who you are and how you can help them. This is your opportunity to capture the attention of the person that has signed up and said yes to getting emails from you.

3. Avoid writing a sales copy
Although an email sequence is an effective marketing tool, it is not where you make a direct offer or a hard sell. Avoid selling something or being pushy in your emails, especially in the welcome email. As soon as you turn that sales filter on, there’s a disconnect. People understand the difference between adding value and sales.

4. Tell stories through your email sequence
This is the best way to add value to your audience. Use each email to gradually introduce the hero of the story, the struggles, the revelation, and then the outcome. Tell your audience what their life is going to be like by the time they’re done working with you and what it looks like when they engage with you.

5. Make your audience the hero of your story
Everyone wants to be the hero of their own journey. When you make yourself the hero of your story, you put yourself in conflict with the client. Make your audience the hero of their own journey so there’s no conflict. And you as the service provider are in the best position where you get to be the guide and helping them on their journey.

Conclusion + My challenge to you

The best thing about email sequences is you only need to set them up once. You plan and set it up this one time and everyone who joins your list is going to receive your emails, they’re going to understand who you are and how you can help them.

So, now I’m going to challenge you to create your own email sequence. Start putting pen to paper or your fingers to the keyboard and write out your email sequence.

Let’s do it!

Picture of About the Author

About the Author

Jason Rutel is the founder of Creative Nomads, a dynamic agency centered on enriching donor engagement for nonprofits and global missions organizations. With an impressive track record in web design, videography, and branding, Jason brings innovative communication strategies that drive mission-focused initiatives.

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