Gardiner Brothers
Globally recognized Irish dance performers and creators collaborating with brands, leading workshops, delivering keynotes, and energizing corporate stages worldwide
The Brief
Gardiner Brothers, Michael and Matthew, needed a website that matched the scale of their impact and clearly showed the many ways to work with them. With five World Titles, more than one billion views, and nine million followers, their platform had to make a confident first impression and create a simple path to book.
We partnered with them to design and develop a modern, conversion-focused site that connects brand, story, and action. The experience highlights four core offerings: Brand Collaborations, Corporate Entertainment, Keynote Experience, and Dance Workshops. Each path is clearly defined so visitors can quickly find the right fit and inquire.
Industry
- Content creators and influencers
- Performing arts
- Brand partnerships
- Corporate entertainment
- Keynote speaking and dance workshops
Location
Nashville, TN, US
Services Rendered
Web Design
Web Development
Visit Live
The challenge
Gardiner Brothers’ previous website didn’t reflect their global reach or the full range of their work. The new site needed to simplify decision-making across four distinct offerings: Brand Collaborations, Corporate Entertainment, Keynote Experience, and Dance Workshops. Brands, planners, and potential partners had to be able to act quickly.
The design also needed to balance their Irish heritage with a growing U.S. and international audience. Visual tone, messaging, and structure had to feel authentic to both.
Credibility was another focus. Social proof such as five-time World Champions, one billion views, and nine million followers had to stand out. Inquiry points were placed throughout the site to reduce friction from interest to action.
The Approach
We began with discovery sessions to align on goals, audiences, and the key actions the site should support. From there, we mapped out clear inquiry paths for each offering to make it simple for visitors to move from interest to booking.
Design focused on the intersection of heritage and modernity, using grounded tones, structured rhythm, and clean typography that reflect both Irish tradition and global relevance. A refined logotype and cohesive brand visuals unified the experience.
Content was streamlined to highlight their story, anchored by an updated “Who We Are” page and a dynamic timeline called A Dance Through Time. Performance-driven development ensured fast load times, accessibility, and smooth interaction across every device.
Choreographing a website is not all that different from choreographing a show. Timing matters, and so does the spotlight.
The Result
The new Gardiner Brothers website reflects their global influence and makes engagement effortless. It is built for conversion, rooted in Irish dance, and designed to support high-visibility brand collaborations, keynote events, workshops, and corporate entertainment around the world.
Their story speaks for itself. Visit the live site and see how their platform now moves as powerfully as they do.
