Every company wants to establish trust with its customers.
Video is one method for accomplishing this. While written communication is fantastic (you’re reading this right now! ), video takes it to a whole new level. It lets you show more emotion and give more information, as well as get your customers more engaged.
Building trust requires the use of platforms such as social media. It is absolutely necessary if you want to reach a large audience with your video marketing. Consider this: 6/10 people would rather watch online videos than TV! According to Statista, an online platform that provides quantitative data for the digital market, this is a trend that isn’t going away anytime soon: mobile video consumption is increasing at a rate of approximately 100% per year, which means that by 2023, online videos will account for more than 82% of all consumer internet traffic. This is 15 times higher than in 2017.
Because people can see or hear you speak, you add an extra layer of authenticity to your content, brand, and message.
What Is Video Marketing? Why is it important?
Video marketing is a marketing strategy that uses an online platform to promote your company’s products and services. The platforms give sales and service teams tools for making, hosting, and sharing videos, which helps them connect with customers.
Understanding the different kinds of customers is the key to successful video marketing, and it’s important to find out which video formats your target audience likes best. Plus, understanding your target audience and creating video content that speaks to their specific demographic is a surefire way to ensure that consumers give you their attention in the first place, and that this attention is not fleeting.
It’s time to take your video marketing to the next level. Sure, video is a great medium for unboxings, product reviews, and customer testimonials, but that’s not all it can do.
Here are five strategies for using video to connect with your target audience:
1. Short helpful tips.
One of the simplest ways to share video is to create short (30–60 second) tips to share on your social media platforms. Each video could focus on a single problem that your customers often need help with.
2. Tutorial videos.
Whether you’re selling products or services, a longer tutorial or demonstration video can be very beneficial. These videos are excellent for assisting your customers in making the most of their purchases. They’re also useful for any support inquiries you receive, as you can direct your customer to a tutorial video that will assist them.
3. Welcome videos.
A great way to connect right away with a new customer is to welcome them to your business. You can send a personal greeting to a new customer by using a video service like Bonjoro (link: https://www.bonjoro.com/). You only need your smartphone to do it.
4. Product / service updates.
You’ll have an important product announcement or service update to make to your audience from time to time. These are great for sharing via blog post or email, but why not consider making a video as well? It gives your audience another way to learn about your latest news.
5. Non-simultaneous communication.
This is a newer option that is gaining popularity, particularly among those who work one-on-one with their clients. Asynchronous video allows you to send video messages back and forth to your customers. Examples of use cases include coaching, support, and even a sales conversation.
In this “new normal,” it might seem hard to get in touch with your customers.
It is therefore critical to establish an online video presence and begin engaging with consumers in this manner in order to maximize the time spent connecting with your target audience and determining the exact tone and video marketing strategy that resonate most strongly with them.
I wonder if more video isn’t just what’s needed to stand out from the pack. If we can help in your video marketing journey, don’t hesitate to reach out.