A brand that stands in the lineup without trying.
If a stranger can not pick you out of a lineup of five competitors in three seconds, your brand is not done. We build identity systems that read as yours immediately and hold up under pressure.
Self-scoring tool, free. Or a one-page expert audit in five business days.
- Positioning, identity, and voice, $12,000 to $25,000 standalone.
- Brand plus a templated build runs $25,000 to $35,000.
- The work that makes every later design decision faster.
- Nonprofits & missions
- Personal brands
- Local services
Work we've done along the way.
Guided teams, in their own words.
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Antonio PerezJason Rutel the owner hands down best customer service!! coming from a small business owner Definitely recommend this company to host manage and create websites and Ad services. They will not let you down!!!!!!! Their customer service is top-of-the-line. Hit them up if you need any of their service.!!
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mission mappsConnected recently with Jason and in just 45min a light bulb came on for the direction our non-profit online branding needs to take. Now making plans to make a BIG shift! Creative Nomads have truly a creative mind and the tools. Peter
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Dan BennettWhen working with a custom app development and AI automation partner, you really only hope for one thing: a smooth and frictionless experience. And that is exactly what I got from Jason Rutel and Creative Nomads. From custom platform development to AI-powered automation, it's almost like he was already inside my head and simply helped my business bring our ideas to life. Fast, efficient, creative, and kind... they are everything you hope for when trusting someone to build the technology behind your brand. Not only would I highly recommend Creative Nomads for any business looking for a custom development and automation partner, I'll be working with them again very soon on my next project. Dan Bennett — Founder Hot Sauce Video | Fort Worth, TX
The Creative Nomads approach.
- 01
Wedge first.
Three competitors deep in research before we sketch a logo. The wedge has to be real before the design can carry it.
- 02
Distinctive, not decorative.
Brand assets earn their place by being recognizable. Not by being on-trend.
- 03
Built for everyday use.
A brand that only works in the deck does not work. We design for the everyday social post, not just the launch event.
- 04
Documented for handoff.
Your team has to be able to ship on-brand without us. Guidelines, templates, working examples.
Published tiers. No coyness.
Brand strategy is rarely standalone. Most engagements bundle it with a web build where the brand will live first.
- Brand strategy standalone$12,000 – $25,000
Positioning, identity, voice. Delivered as a system, not a deliverable list.
- Brand + templated build Recommended$25,000 – $35,000
Brand strategy plus the site that launches it.
- Full custom + brand + strategy$45,000+
The deepest engagement. Everything aligned end to end.
Pricing is what it costs, not what we hope you’ll spend. Phased delivery is available for nonprofit budgets, we phase scope, not price.
Real outputs. Not a capability list.
- Positioning + brand strategy
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The audience, the wedge, the promise. Documented and defensible.
- Logo + identity system
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Primary mark, alternate lockups, the rules for how it appears.
- Color, type, motion
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Tokens your team can actually use across every tool. Not a 60-page PDF nobody opens.
- Voice and tone
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The language of the brand. Examples, sentence patterns, what to write and what to refuse.
- Brand guidelines
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Compact reference document. Built to be referenced, not archived.
Asked before they hire us.
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How much does brand strategy cost?
Standalone brand strategy runs $12,000 to $25,000: positioning, identity system, and voice. Bundled with a templated build it runs $25,000 to $35,000, which is usually the better value because the brand launches somewhere real.
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Can you just design a logo?
We can, but we will push back first. A logo without positioning underneath is decoration. The engagements that hold up start with the wedge: the one true thing competitors cannot say honestly. The mark comes after.
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How long does a brand engagement take?
Six to ten weeks for a full identity system, depending on stakeholder count and how much research the category needs. We are three competitors deep before we sketch anything.
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Rebrand or refresh, how do I know which I need?
If the positioning is right and the visuals are dated, that is a refresh. If a stranger cannot pick you out of a lineup of five competitors, or the audience you serve has changed, that is a rebrand. The free Digital Legitimacy Score is a fast way to see which side you are on.
Start with your score.
The Digital Legitimacy Score takes about three minutes. You'll see exactly where brand strategy would lift your numbers and where it would be wasted on you. No pitch attached.